This article explains how to create and use an internal sending subaccount.

Ⓘ Available to Corporate accounts

	In This Article
	What Is an Internal Subaccount? Internal Sending Requirements Creating an Internal Subaccount Setting Up an Internal Subaccount Creating an Internal Campaign Frequently Asked Questions Additional Resources

What Is an Internal Subaccount?

Internal subaccounts are designed for sending informational emails to contacts with domains that you own (e.g., @students.university.edu or @company.com). Unlike a standard subaccount, campaigns sent from an internal subaccount do not contain unsubscribe or manage preferences links, ensuring that critical communications always reach their intended audience.

Internal Sending Requirements

In order to use an internal subaccount, there are certain restrictions that must be followed:

1. Marketing use prohibited: Internal subaccounts may only be used for strictly internal, non-marketing communications.
2. DKIM domain matching: All contacts must match the DKIM-verified domain; subdomains are allowed.
3. No external contacts: Freemail addresses (e.g., Gmail, Yahoo, etc.) or non-owned domains are not allowed and will be blocked.

Creating an Internal Subaccount

1. If you are in the parent account, click on the Subaccounts section at the top of the page. If you are currently in a subaccount, click on the house icon in the upper right corner of the screen and select Subaccounts from the dropdown menu.
2. Click on the Create a new subaccount button on the right.
3. In the pop-up window that appears, give your subaccount a name and select "Internal".
4. Click on Account features and check the box next to each option you'd like that subaccount to be able to use.
5. Click on the Save button.

Setting Up an Internal Subaccount

Before you can begin sending, you need to finish setting up your new internal subaccount.

1. Click on the gear icon in the upper right corner of the screen and select Account under "Subaccount Settings".
2. Fill out all required information in the Basics and Sender Info tabs.
3. Follow the steps to set up DKIM.

Once DKIM is set up, then you can import your contacts. Only contacts with email addresses that match the DKIM-verified domain or subdomains will be accepted. All others will be rejected.

✎	Note
	While subdomains can be used for sending from an internal sending account, it requires the top-level domain to be registered as the DKIM domain.

Creating an Internal Campaign

To create a campaign for internal sending, simply click on the Create new campaign button. Whether you start from scratch or use a shared template, the unsubscribe and manage preferences links are automatically removed.

✎	Note
	Legacy* editor templates are not supported in internal subaccounts.

Frequently Asked Questions About Internal Sending Subaccounts

Can I make an existing subaccount into an internal subaccount?

No, once a subaccount has been created, it cannot be changed to an internal subaccount.

 

I created an internal subaccount accidentally, can I change it to a regular subaccount?

No, once an internal subaccount has been created, it cannot be changed to a regular subaccount.

 

Do internal subaccounts count towards my subaccount limit?

Yes, internal subaccounts count towards your subaccount limit. Internal subaccounts behave like standard subaccounts when it comes to billing.

 

Do contacts in internal subaccounts count towards my contact limit?

Yes, contacts in internal subaccounts count towards your contact limit. Internal subaccounts behave like standard subaccounts when it comes to billing.

 

Can I use legacy* templates in internal subaccounts?

No, legacy* templates are incompatible with internal subaccounts. Only templates created in the drag and drop editor can be used in internal subaccounts.

 

I own multiple domains, can I send to all of them from the same internal subaccount?

No, you cannot. At present, each internal subaccount can only be used with one domain.

 

Can I create internal subaccounts in bulk?

No, internal subaccounts must be created one at a time.

 

Can I make my subaccounts internal by default?

No, subaccounts can only be made active or trial by default. Internal cannot be used as a subaccount default.

 

Can I still share templates and campaigns from the parent account?

Yes, you can. Templates and campaigns shared from the parent account to the internal subaccount will have the unsubscribe and manage preferences links automatically removed.

 

What should I do if a contact wants to opt out of receiving emails from this internal subaccount?

You can manually set the contact's status to Opt-out or you can archive them. If you choose to archive them, there is a risk that they will be restored to the audience if they are included in an import or audience sync.

 

What if I'm sending internally, but some of my recipients have email addresses that don't match my domain?

The internal subaccount type is not compatible with this situation. You will need to use a standard account type instead.

 

Will using an internal sending subaccount completely prevent contacts from opting out?

Sending from an internal subaccount removes all the unsubscribe opportunities that come from Emma. However, some email providers may automatically insert their own unsubscribe links within in the inbox. As a result, it's possible that a few contacts could still opt out.

Additional Resources

• Audience Tab: Managing Contacts
• DKIM Authentication Setup
• How to Create, Edit, Activate, or Retire a Subaccount
• How to Import Contacts From a File
• How to View or Change a Contact's Status

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*In April 2022, Emma's legacy editor was replaced with a new drag and drop editor. Accounts that existed prior to this change still have access to the legacy editor through their previously saved templates and campaigns, however new, from-scratch campaigns can only be created in the new drag and drop editor. Accounts that were created after this change only have access to the new drag and drop editor. Please refer to our new editor FAQ article for more information.