This article explains how to set up your Emma account and send your first mailing.

New to Emma?

During your first 6 months with Emma, be sure to download our New Customer Checklist for quick links to other useful articles detailing everything that you need to know to create an effective and engaging email marketing plan. You may also find our Migrate Your Email Marketing to Emma article helpful during your transition. Feel free to also check out our Emma 101 page for a webinar, video tutorials, and more to help you get started!

7 Simple Steps to Set Up Your Account and Send Your First Mailing

1. Gather Your Contact List

You might need to export email addresses from your email program or previous ESP so that you can bring them into Emma. For more information about moving contacts from your previous ESP to Emma, please refer to our Migrate Your Email Marketing to Emma article.

2. Create Groups and Contact Fields

Create groups, segments, subscriptions, and fields to organize and store contact information.

3. Import Your List

Import a list of email addresses or add one contact at a time.

4. Get Your Signup Form in Order

Set yourself up to get new email subscribers on your website, blog, social pages, and more.

5. Set Up Authentication

As of February 2024, domain authentication is more strictly enforced by Google and Yahoo. To avoid potential deliverability issues, DKIM and DMARC authentication must be set up for your sender email address domain before you send any campaigns. For more information about authentication, please refer to our email authentication overview.

6. Select an Email Template and Create Your First Mailing

Your account comes with tons of free template designs or you can request a custom design from our in-house designers. For more information about using the drag and drop editor to build your layout, add content, and send, check out our drag and drop editor overview.

7. Review Your Responses

Once you've sent a campaign, be sure to check out your Response page to see your delivery, open, and click rates.