Shopify segments and fields are automatically created in your Emma account if you have orders in Shopify prior to installing the integration; if there are no orders in your Shopify account at the time of installation, these segments and fields are not created until your first order is placed.

Only customers that accept marketing at the time they’re added to Shopify will be synced to your Emma audience; even if a customer later updates their settings to accept marketing, they will not be added to your Emma audience.

In response to GDPR’s data subject rights requirements, Shopify has created a few new mandatory webhooks, intended to simplify how you as a data controller act on an individual’s request to exercise their rights as a data subject. These webhooks alert any connected app whenever a GDPR request is initiated by a shop owner from within their Shopify store, and it is up to that connected app to decide whether to retrieve, modify, or delete data related to that individual.

Though we have enabled the mandatory webhook, we will not take any action to modify, return, or remove data based on the resulting notifications. This is because GDPR is specific in that we, as a data processor, should only process data according to “documented instructions from the controller” (Article 28; 3(a)). As such, we do not believe that it is appropriate to act on instructions from another data processor engaged by a mutual customer.

If you have received a legitimate request from an individual to exercise their rights as a data subject, please review this information to learn how that request can be fulfilled within Emma’s guidelines and software. For any questions related to data subjects rights or GDPR in general, please review our Privacy Policy.

Check out this article on how to locate, edit, and send to your Shopify segments.