This article explains how to use Emma's Event API to customize your marketing communications.

Ⓘ Available to Plus, HQ, Essentials, Teams, and Corporate accounts

Emma’s Event API allows you to send even more timely and personalized mailings by responding to activities that are tracked in other platforms, such as your CRM, online store, or webinar service. The data from events shared with the Event API (like product purchases, event registrations, and survey completions) can be used to trigger automated workflows, as well as to personalize your message using dynamic content.

⚠	Warning
	Like the rest of our API, the Event API is a tool generally used by programmers, so you’ll want to be familiar and comfortable with this type of work before moving forward.

 

	In This Article
	Video Tutorial Triggering an Automated Workflow Using a Custom API Event Personalizing a Campaign Using a Custom API Event Additional Resources

Watch a Quick Video Tutorial on Using the Event API

✎	Note
	While this video specifies Plus and HQ accounts, the instructions are the same for Essentials, Teams, and Corporate accounts.

 

Triggering an Automated Workflow Using a Custom API Event

Once you’ve connected a service with Emma using the Event API, you can create automated workflows that will trigger based on events that match the criteria that you set in the workflow.

For example, if you want to send a follow-up email after a customer completes a purchase, but only if their purchase amount is greater than $100, you can configure a workflow to be triggered only when the event name equals purchase-completed and the order amount is greater than 100. You can refer to our custom API event trigger article for more information.

Personalizing a Campaign Using a Custom API Event

You can also use the data contained within your events to personalize those automated campaigns. If you want to send a follow-up message to users who registered for one of several online courses and you want to personalize that message with information from the specific course that the user registered for (course time, instructor, etc.), you can use dynamic content for custom API events.

Additional Resources

• API Documentation
• Event API Documentation
• Event API: Personalization and Dynamic Content
• How to Add Personalization to Drag and Drop Campaigns
• How to Add Personalization to Legacy Campaigns
• How to Use the Automation Workflow Builder
• Trigger Events: Custom API Event