This article provides instructions and tips for using the legacy* editor to create campaigns.

This article specifically covers Emma's legacy* editor, which was used by all accounts prior to the launch of the drag and drop editor in 2022. For information about the new drag and drop editor, please refer to this article.

In this article How to customize the look of a legacy* campaign How to adjust the columns in a legacy* campaign How to move content blocks around How to create a photo gallery with image blocks How to make your images clickable in a legacy* campaign Be careful when copying and pasting text How to rename a legacy* campaign How to revert or undo changes Always send a test campaign first Additional resources

How to customize the look of a legacy* campaign

At the top the legacy* editor, there are options to change your campaign's columns, background color, accent colors, and more. You can customize any template with your brand colors. All you need to do is explore the color option areas from the header to the footer and see how the campaign changes accordingly.

How to adjust the columns in a legacy* campaign

You can easily change the layout of your mailing from one column to two (or three) by clicking on the Columns button at the top left of a legacy* campaign.

How to move content blocks around

Drag any content block from the legacy* editor's menu to your mailing, then rearrange the blocks by clicking the four-arrow icon at the top of any block. For more information about adding and arranging content blocks in legacy* campaigns, please refer to this article.

How to create a photo gallery with image blocks

You can further customize your legacy* campaigns by arranging your images into a mini gallery. For more information about how to create a photo gallery, as well as how to use the legacy* image block and editor, please refer to this article.

How to make your images clickable in a legacy* campaign

You can also make your photos clickable with a hyperlink. To do add a hyperlink, click on the image placeholder, select an image from your library or upload a new one, add a URL. You will also see an option to add alternate text, which is what visually impaired people will read instead of seeing the image, so you just want to describe what the image is. Although it is not required, not all email recipients will have images turned on in their email program. This is why it's a best practice to add some sort of a description as the alternate text, so folks know what they're missing.

For more information about creating links in the legacy* editor, please refer to this article.

Be careful when copying and pasting text

Is your text not formatting correctly? When you copy formatted text from other programs like Microsoft Word or Pages and just paste it into your campaign, it can cause unexpected results. When text is copied and pasted like this, it can carry over styling in the background that ultimately causes formatting issues when pasted into Emma. With this in mind, we recommend typing and formatting your text directly in Emma when possible to avoid the text bringing over styling from any other application that could cause formatting errors.

While using the legacy* editor, you can also try using the Remove formatting button in the text toolbar that appears when you click to use a text block. Simply highlight the copy and click the button, then use the toolbar to assign new text styles if desired.

If you must copy and paste text into Emma, we recommend first pasting that text into an online text editor like editpad.org and then copying it from there to bring into Emma. Taking these steps at the beginning and then formatting your text in Emma will help you to avoid issues.

How to rename a legacy* campaign

You can assign an internal name for legacy* campaigns to keep them better organized. Simply click the title of your mailing in the upper left corner to rename it.

How to revert or undo changes

When using the legacy* editor, you can click on the Revert to button at the top of your campaign to see previous versions within that specific editing session. When a campaign is open, Emma will check every 15 seconds to see if you've made changes and then saves that version of your mailing, which can be found here. We will save up to 30 versions per editing session, at which point the older ones begin to roll off.

Always send a test campaign first

It's important to make sure that your campaign looks right before sending it out to your audience, which is why we highly suggest getting into the habit of sending a test campaign to yourself and / or another person beforehand.

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Sending a test campaign first is especially important when your mailing features any links, because if you make the mistake of sending it out to a list of contacts with a broken link in it, then we will advise re-sending a correction of your sent mailing to ensure that your recipients receive the most up to date and relevant link. We cannot fix a broken or incorrect link for you after a mailing has been sent.

 

You can see how your email campaign will look in the inbox at any time by clicking on the Send test button at the top of the legacy* editor. You can choose to send a test mailing to up to 10 recipients at a time and we'll automatically add [TEST] to the subject line. You can also add a note to your testing recipients that will be seen just above the campaign in their email. For more information about sending tests, please refer to this article.

Additional resources

• How to use content blocks in the legacy* editor
• How to use the legacy* image block and its image editor
• How to create links in legacy* campaigns
• Pre-send campaign checklist and tools
• How to format text in the legacy* editor

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*In April 2022, Emma's legacy editor was replaced with a new drag and drop editor. Accounts that existed prior to this change still have access to the legacy editor through their previously saved templates and campaigns, however new, from-scratch campaigns can only be created in the new drag and drop editor. Accounts that were created after this change only have access to the new drag and drop editor. Please refer to our new editor FAQ article for more information.